How to Stage a Rental Property: Attract More Tenants & Guests | Airletto

How to Stage a Rental Property: A Comprehensive Guide to Attracting Quality Tenants and Guests

Beautifully staged modern living room in a rental property

Whether you own a long-term rental or a short-term vacation property like an Airbnb, knowing how to stage a rental property effectively can significantly impact your success. Staging isn’t just for homes on the sale market; it’s a powerful tool for landlords and property managers to attract high-quality tenants or guests, command better rental rates, and reduce vacancy periods. While the core principles of making a space appealing are similar to staging for sale, rental property staging has its unique nuances and considerations, focusing on durability, functionality, and creating a welcoming “home away from home” experience.

This guide will walk you through the essential steps and strategies for staging your rental property, whether it’s an apartment, house, or holiday unit. We’ll cover everything from key goals and room-by-room tips to budget-friendly ideas and maintaining that perfectly staged look with services like those offered by Airletto.

Why Staging Matters for Rental Properties

In a competitive rental market, first impressions are everything. Potential tenants or guests often make quick decisions based on online photos and initial viewings. Effective rental property staging helps your property stand out by:

Creating an Emotional Connection: Staging helps prospective renters envision themselves living comfortably in the space.
Highlighting Potential: It showcases how furniture can be arranged and how spaces can be utilized effectively.
Justifying Rental Price: A well-staged property often appears more valuable and better maintained, making it easier to achieve your desired rental income.
Attracting Quality Renters/Guests: A thoughtfully presented property tends to attract more responsible and respectful occupants.
Improving Online Listings: Beautifully staged photos are crucial for attracting clicks and inquiries on platforms like Airbnb, Domain, or Realestate.com.au. This is key for services focusing on expert short-term Airbnb management.
Reducing Vacancy Times: Properties that show well tend to rent out faster, minimizing costly void periods.

Understanding what property staging is provides a solid foundation, but rental staging adapts these principles for a different audience and purpose.

Key Goals of Staging a Rental Property

When you’re staging for Airbnb or long-term rentals, your primary goals differ slightly from staging for sale:

Broad Appeal: Aim for a neutral yet stylish look that appeals to a wide range of tastes. Avoid overly personal or niche decor.
Functionality & Comfort: Renters need to see that the space is practical and comfortable for everyday living or a relaxing holiday.
Durability & Easy Maintenance: Choose furnishings and finishes that can withstand wear and tear and are easy to clean and maintain between occupants.
Creating a “Wow” Factor (Especially for Short-Term Rentals): For Airbnbs, unique touches and an inviting atmosphere can lead to more bookings and better reviews.
Highlighting Amenities: Showcase features that are particularly attractive to renters, such as ample storage, a well-equipped kitchen, or a comfortable workspace.
Safety and Cleanliness: The staged property must look and be impeccably clean and safe. This is paramount, as emphasized in maintaining 5-star stays.

Core Principles of Staging for Rentals

Keep these foundational principles in mind as you plan your rental staging strategy:

Declutter and Depersonalise: Remove all personal items and unnecessary clutter. Renters need to imagine their own belongings in the space, not yours. Keep surfaces clear and storage areas organized.
Deep Clean: A sparkling clean property is non-negotiable. This includes everything from floors and windows to appliances and bathrooms. Consider professional cleaning services.
Neutral Base, Accented Personality: Use neutral wall colours (greys, beiges, whites) as a backdrop. Introduce colour and personality through easily changeable accessories like cushions, throws, artwork, and plants.
Define Spaces: Clearly define the purpose of each room or area. For example, an open-plan space might have a designated living zone, dining zone, and perhaps a small study nook.
Optimize Flow: Arrange furniture to create clear pathways and make rooms feel spacious and easy to navigate.
Good Lighting: Maximize natural light by keeping windows unobstructed. Layer artificial lighting with overhead fixtures, lamps, and task lighting.
Focus on Key Areas: The living room, master bedroom, kitchen, and bathrooms are often the most influential spaces for renters.

Room-by-Room Staging Guide for Rental Properties

Let’s break down how to stage a rental property room by room, with specific tips for both long-term and short-term (e.g., Airbnb) rentals.

H3: Staging the Living Area

The living room is where tenants will relax and entertain. It needs to feel comfortable, inviting, and functional.

Furniture:
- Choose a durable, neutral-coloured sofa. Sectionals can be great for larger spaces.
- Add a coffee table and side tables.
- Include an entertainment unit or TV stand if providing a television (common for Airbnbs).
- Consider an accent chair or two for additional seating.
Decor:
- Use a rug to define the seating area and add warmth.
- Add cushions and throws for colour and texture.
- Include some tasteful, neutral artwork on the walls.
- A few well-placed plants (real or high-quality artificial) can liven up the space.
- Ensure good lighting with a mix of overhead and lamp light.
For Airbnbs: Consider adding a small basket with local guidebooks, a welcome note, or a smart TV with streaming services. High-speed Wi-Fi is essential.

H3: Staging the Bedrooms

Bedrooms should evoke a sense of rest and tranquility.

Bed:
- A comfortable mattress is crucial, especially for Airbnbs. Invest in mattress protectors.
- Use clean, crisp, neutral-coloured bedding. Layer with a comforter/duvet, pillows, and perhaps a decorative throw or cushions.
- A simple, sturdy bed frame and headboard look best.
Furniture:
- Include bedside tables with lamps on each side of the bed.
- Provide adequate storage with a dresser or wardrobe, especially for longer-term rentals. For Airbnbs, ensure there’s space for guests to unpack (hangers in the closet, some drawer space).
Decor:
- Keep decor minimal and calming. Simple artwork or a mirror can enhance the space.
- Blackout curtains or blinds are a must for good sleep.
For Airbnbs: Consider a luggage rack, extra blankets, and perhaps a full-length mirror.

H3: Staging the Kitchen

The kitchen should look clean, functional, and well-equipped (especially for Airbnbs).

Cleanliness: Ensure all surfaces, appliances (inside and out), and sinks are spotless.
Countertops: Keep them as clear as possible. A stylish kettle, a small coffee machine, or a fruit bowl can be acceptable.
Functionality:
- Ensure all appliances are in good working order.
- Organize cupboards and drawers neatly.
For Airbnbs:
- Stock essential cookware, dinnerware, cutlery, and glassware.
- Provide basic pantry items like salt, pepper, oil, tea, and coffee.
- Include a microwave, toaster, and kettle. A dishwasher is a huge plus.
- A small, neatly arranged welcome basket with snacks can be a nice touch.
For Long-Term Rentals: Ensure there’s ample storage and functional appliances. While you don’t need to stock it, showing its potential is key.

H3: Staging the Bathrooms

Bathrooms must be impeccably clean and feel spa-like and refreshing.

Cleanliness: This is paramount. Scrub tiles, grout, toilets, sinks, and showers/tubs until they sparkle. Address any mould or mildew.
Linens:
- Provide fresh, fluffy, neutral-coloured towels (e.g., white or light grey). For Airbnbs, include hand towels, bath towels, and facecloths.
- A clean bathmat is essential.
Amenities (especially for Airbnbs):
- Provide basic toiletries like hand soap, shampoo, conditioner, and body wash in attractive dispensers.
- Ensure there’s toilet paper and a spare roll.
Decor:
- Keep decor minimal. A small plant, a piece of simple art, or a stylish soap dispenser can suffice.
- Ensure good ventilation and lighting.
- A new shower curtain can make a big difference.
Storage: Ensure there’s some space for tenants/guests to store their toiletries.

H3: Staging Outdoor Spaces (Balconies, Patios, Yards)

If your rental has outdoor space, make it an inviting extension of the living area.

Cleanliness: Sweep patios, mow lawns, weed garden beds, and clean outdoor furniture.
Furniture: Provide appropriate outdoor seating (e.g., a small table and chairs for a balcony, larger seating for a patio). Ensure it’s durable and weather-resistant.
Lighting: Outdoor lighting can enhance ambiance and safety.
Plants/Decor: Potted plants, outdoor rugs, or string lights can add appeal.
For Airbnbs: If space allows, a BBQ can be a highly desirable amenity.

H3: Staging the Entryway

The entryway sets the first impression.

Welcome: Make it feel welcoming and organized.
Functionality: Include a doormat, a place to hang coats or keys, and perhaps a small console table or bench if space permits.
Lighting: Ensure it’s well-lit.
Decor: A mirror can make the space feel larger and brighter. A simple piece of art or a plant can add a nice touch.

Photography: Capturing Your Staged Rental Property

Once your rental property is perfectly staged, professional-quality photos are essential, especially for online listings. This is a key part of crafting the perfect short-term rental listing.

Hire a Professional: If your budget allows, a professional real estate photographer will know how to capture the best angles and lighting.
Good Lighting: Shoot during daylight hours with plenty of natural light. Turn on all lights in the property.
Wide Angles: Use a wide-angle lens (but avoid excessive distortion) to make rooms appear spacious.
Multiple Shots: Take photos of each room from different angles. Include close-ups of appealing details or amenities.
Highlight Key Features: Ensure your photos showcase the best aspects of your property.
Tidy Up: Do a final check to ensure everything is perfectly in place before shooting.

Budget-Friendly Staging Tips for Rentals

Staging doesn’t have to break the bank. Here are some cost-effective ideas:

Declutter and Deep Clean: This has the biggest impact and costs little to nothing if you DIY.
Fresh Paint: A fresh coat of neutral paint can instantly brighten and update a space.
Focus on Accessories: New cushions, throws, towels, and artwork can make a huge difference without buying all new furniture. Shop sales or discount stores.
Lighting Updates: Replace outdated light fixtures or add stylish lamps. Ensure all bulbs are working and are of a consistent warm or cool tone.
Indoor Plants: Real or high-quality artificial plants add life and colour.
Mirrors: Strategically placed mirrors can make small spaces feel larger and brighter.
Second-Hand Furniture: Look for well-maintained second-hand furniture that can be updated with a coat of paint or new hardware. Ensure it’s sturdy and clean.
DIY Artwork: Create your own simple abstract art or frame attractive prints.

Maintaining the Staged Look in a Rental Property

For short-term rentals like Airbnbs, maintaining the staged look between guests is crucial. This involves:

Detailed Cleaning Checklists: Provide your cleaners (or yourself) with a thorough checklist to ensure everything is reset to the staged standard. Having an ideal Airbnb cleaner is key.
Regular Inventory Checks: Ensure all decor items, amenities, and supplies are present and in good condition. Replace as needed.
Durable Choices: Opt for durable, easy-to-clean fabrics and materials for furniture and decor.
Quick Fixes: Address any scuffs, marks, or minor damages promptly.
Professional Management: Companies like Airletto can handle the ongoing maintenance of the staged look as part of their Airbnb property management services.

For long-term rentals, the initial staging helps attract tenants. While you can’t control how they decorate, providing a clean, well-maintained, and thoughtfully presented blank canvas sets a positive tone.

The Airletto Advantage: Professional Staging for Your Rental Property

At Airletto, we understand the unique requirements of staging rental properties, particularly short-term rentals like Airbnbs. Our expertise extends beyond just management; we can help you stage your property to maximize its appeal, attract more bookings, and achieve higher rental income. We focus on creating stylish, functional, and durable spaces that delight guests and earn you rave reviews. Our knowledge of how staging can boost property value also applies to rental appeal, potentially allowing for premium pricing.

Whether you need a full staging setup for a new rental or advice on refreshing an existing one, our team can provide tailored solutions. We know what works to increase revenue for your short-term rental, and effective staging is a cornerstone of that success.

Conclusion: Staging Your Rental is an Investment in Success

Knowing how to stage a rental property is a valuable skill for any landlord or property investor. It’s an investment that can significantly enhance your property’s marketability, attract better quality tenants or guests, reduce vacancies, and ultimately boost your rental income. By focusing on cleanliness, functionality, broad appeal, and thoughtful details, you can create a rental space that stands out from the competition and provides a welcoming experience for everyone who stays there. From the initial setup of your Airbnb to ongoing presentation, staging plays a vital role in achieving hosting success.

Frequently Asked Questions (FAQs) on Staging Rental Properties

Q1: Is it worth staging an unfurnished long-term rental?: A: While you won’t be providing furniture, staging an unfurnished rental still involves ensuring it’s impeccably clean, freshly painted in neutral colours, has good lighting, and all fixtures are in excellent condition. Some landlords might lightly stage with a few key pieces (like a rug and lamp in the living room) for viewings to help tenants visualize, then remove them. The key is presenting a pristine “blank canvas.”
Q2: How much should I budget for staging a short-term rental like an Airbnb?: A: This varies greatly depending on the property size and the quality of furnishings you choose. For a fully furnished and equipped 1-2 bedroom Airbnb, initial setup costs (including furniture, linens, kitchenware, decor) can range from a few thousand to tens of thousands of dollars. Focus on durable, stylish, and functional pieces. Refer to our guide on how much it costs to stage a property for more general cost insights which can be adapted for rentals.
Q3: What are the most important items to include when staging an Airbnb?: A: Comfortable beds with quality linens, a well-equipped kitchen, reliable high-speed Wi-Fi, a smart TV, comfortable seating in the living area, and a sparkling clean bathroom with essential toiletries are paramount for a successful Airbnb.
Q4: How often should I refresh the staging in my short-term rental?: A: It’s good practice to do a minor refresh annually (e.g., new throw pillows, fresh towels, updated decor items) and a more significant refresh or replacement of worn items every 2-3 years, or as needed, to keep the property looking modern, appealing, and well-maintained.